HOW TO DEVELOP YOUR COMPANY’S BRAND IN 4 EASY STEPS.
Branding is when an identity is created for a company, product or service through a name, term or symbol. A brand is important because it differentiates the company, product or service from its competitors. Building a brand for your company is crucial in building your business and delivering a clear message to your customers. Through proper branding, customers see your business as a credible one, resulting in increased business and customer loyalty. Below are the steps to developing your company’s brand.
- Develop a mission statement that clearly describes your purpose and the value you provide to your customers.
- Create a strong logo and tagline that expresses who you are and what you do in a memorable way.
- Consistently use and present the image you have created for you company (name, logo, and tagline) in all marketing collateral and business materials (envelopes, business cards, stationary, packaging, etc.)
- Determine your company’s competitive advantage (what makes you different/better than your competitors) and incorporate it into your marketing approach.